Bilingual Business Cards
In today’s business world, you cannot help but deal with all kinds of customers from all kinds of countries. In addition, when you are doing business with customers from countries that do not really have English as their primary means of communication, then here is where bilingual business cards enter the picture.
Imagine you are at a certain function where a speaker from China is talking about something that is very relevant to your own business. As you listen to the interpreter translate each word of the speaker, you start to think to yourself that you really need to have a chat with him after his speech.
However, as soon as the speaker gets off the podium, Chinese people who appear to be his colleagues quickly surround him. They start talking in Chinese, and you have no idea what they are talking about because you do not speak Chinese. You turn around for the interpreter but you discover that she has left as well. However, from the sound of the conversation, you deduce to yourself that the speaker does not know how to speak English at all.
Fortunately, the crown begins to disperse and the speaker is now free for conversation. You quickly pick up the pace and come up to the speaker. After saying hello and introducing yourself, you discover that the speaker does understand English, although he does not really speak the language. After sharing a few basic things about your company and the trade you find yourself in, you start fishing your jacket for your business card. And this is where the beauty of bilingual business cards sets in.
This situation is actually the perfect example where in bilingual business cards would be maximized. On the front side of the card, you would have everything there is to know about your business, all in English. At the backside of the card, though, is the Chinese translation of what can be found on the card’s front. This way, you can leave the function knowing that the Chinese speaker would fully understand what your business is all about.
It would be better to have bilingual business cards made in different languages, and these can include Taiwanese, Mexican, Spanish, French, Japanese, Thai, and the like. This makes you more prepared for whatever nationality the next client would have. No matter what second language your business card would bear, it is very important to consult a linguistics expert on this. This way, you can be sure the information on your business card is translated accordingly.